Competitor benchmarking lets you compare your website against up to three rival sites. The system scans each competitor and provides side-by-side scoring so you can see where you lead and where you trail.
How to add competitors
- During scan setup: add competitor URLs in the peers field before running the scan. Up to 3 competitor URLs can be included.
- After a scan: use the inline competitor prompt below the brief to add a rival URL without rerunning your main site.
- Competitors are automatically remembered for future scans of the same hostname.
What you get from benchmarking
- Side-by-side scores across message, path, technical trust, and overall readiness.
- Competitive positioning insights highlighting where you lead versus trail.
- Benchmark-adjusted action priorities that factor in relative competitive gaps.
- Peer context integrated into the brief and the action plan.
Competitor benchmarking is a Pro feature. Free plan users can upgrade to access it along with unlimited scans and AI-powered fix advice.