Every scan produces a structured report designed for founders and operators. The report is organized into clear sections that build on each other.
Report sections in reading order
- Executive State
- The top-line read on your site right now: a single sentence on whether the site feels ready to support growth.
- Brief
- A compressed memo covering current state, main pressure, strongest visible advantage, recommended next move, and read confidence.
- One Thing This Week
- The single highest-leverage move to finish before you split focus across the rest of the backlog.
- Message & Offer
- How clear, credible, and commercially legible your story is. Covers message clarity, audience clarity, offer clarity, proof elements, CTA hierarchy, pricing visibility, and content depth.
- Path to Conversion
- Whether visitors can see the next step and move forward without unnecessary friction. Evaluates path stages, blockers, dead ends, and follow-on page quality.
- Technical Trust
- Whether runtime stability, performance, accessibility, security headers, caching, and platform hygiene look production-ready. Includes a mobile-first spotlight.
- Context & Confidence
- What is solid, what is still inferred, what is still unknown, and what extra input would improve certainty fastest.
- What To Do Next
- The founder action system: current intervention, ranking logic, and the explicit queue of what is being deferred and why.
- Change Over Time
- One-site memory for what changed, improved, regressed, and what still lacks evidence across scans.
How to read the scores
- 80-100 (Strong): this part of the site is likely helping more than hurting.
- 60-79 (Usable, but needs work): the basics are there, but important gaps are still visible.
- 40-59 (Noticeable problem): this area is likely holding back clarity, trust, or conversion.
- 0-39 (Serious problem): visitors are likely to feel the issue in obvious ways.
A low Confidence score often means missing context rather than a bad site. Use the solid versus inferred split to decide what extra input would sharpen the read.